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At work.flowers, we’re excited to see Zapier make Single Sign-On (SSO) available to all Team plan users - not just those on the Enterprise tier. This change is more than a pricing tweak; it’s a meaningful shift that supports security equity across the tech landscape.
What’s the “SSO Tax”?
Most SaaS providers charge a steep premium for access to enterprise-grade security features like SSO. It’s a well-known practice in the industry, often cynically referred to as the “SSO Tax.”
The idea is that larger companies can afford to pay more, and security becomes a lever for price discrimination. But this locks out startups, non-profits, and SMBs who often need these features just as much as, if not more than, larger organisations.
Security Is a Shared Responsibility
When a company can’t afford proper security tools, the risks extend far beyond that organisation. A single compromised account can expose:
- Customers and their data
- Partner integrations
- Supply chain systems
- Employees across departments
The cost of a breach is never isolated. It’s shared across ecosystems. That’s why security shouldn’t be a luxury reserved for the few; it should be baked into the foundations of every SaaS product, especially the ones that power core business workflows like Zapier does.
Zapier’s New Approach
By bundling SSO into all Team plans, Zapier is making a clear statement:
- Security isn’t an upsell, it’s a right.
- Small teams shouldn’t have to choose between affordability and safety.
- Best practices should be accessible to all, not locked behind a paywall.
This is a standout move in a market where Enterprise plans are often the gatekeepers to compliance-ready tools.
Why This Matters (Especially for Startups)
At work.flowers, we help lean teams build automated systems using Zapier and other no-code tools. Many of our clients are growing fast and handling sensitive data, but don’t have the headcount for full-time IT or DevOps.
Zapier’s update allows these companies to:
- Enforce secure login via Google Workspace, Okta, or other IdPs.
- Reduce risk from employee turnover with easier deprovisioning.
- Improve audit-readiness and compliance posture.
In short: more confidence, less friction.
Our Take
Security shouldn’t be a paid feature. It should be part of the default experience.
We applaud Zapier for taking this step, and we hope other SaaS providers follow their lead. When security becomes a standard, everyone benefits, from founders and operators to end users and customers.
Ready to Build Smarter, Safer Automations?
Whether you're looking to enhance your team's security posture or build scalable automation workflows, we're here to help. Our expertise in Zapier and no-code solutions can help you navigate these tools effectively while maintaining enterprise-grade security standards.
Don't let security concerns hold your automation journey back. Reach out today to learn how we can help your team work more efficiently and securely.
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